The Integrated Transport Centre (ITC), an affiliate of the Department of Municipalities and Transport (DMT), has announced the new brand identity of Abu Dhabi Mobility (AD Mobility). The brand reveal is in line with Abu Dhabi’s vision to rank among the most advanced cities in the world, and deliver a safe, smart, sustainable, and competitive mobility network across the emirate.

AD Mobility’s mandate includes overseeing land transport, aviation, and maritime activities in addition to driver and vehicle licensing and permitting services, solidifying its commitment to shaping the future of mobility in the region.

The new brand of Abu Dhabi Mobility features a wheel at its core, representing transportation, movement, and ease of connectivity across different modes of transport. The colour scheme, featuring blues and greens, reflects the essence of land, sea, and sky, emphasising stability, reliability, and safety in urban mobility. Brighter hues signify clear communication and vibrancy, reinforcing the commitment to facilitating seamless and secure transportation experiences.