The Abu Dhabi Pension Fund (ADPF) has entered a strategic partnership with Aldar, the leading real estate developer, investor, and manager in the UAE, to offer pensioners and beneficiaries exclusive discounts, rewards, and offers through Aldar’s loyalty platform, Darna. This initiative supports ADPF’s ongoing efforts to enhance the financial sustainability and well-being of its members.
Under this agreement, ADPF members will gain access to benefits across Aldar’s diverse portfolio of brands and affiliated partners. The Darna platform, known for its flexibility and variety, will provide pensioners and beneficiaries with tailored discounts and offers. Members will enjoy a comprehensive range of benefits within the Darna program, allowing them to earn points effortlessly on everyday purchases. Accumulated points can be redeemed for additional points, personalized offers, and services across Aldar’s portfolio. The program’s system enables users to exchange points for various services, including property purchases, maintenance bookings, school fee payments, shopping experiences, hotel stays, and beach visits, and much more.
For Darna benefits, pensioners will receive a special code via SMS to activate their personal account on the Darna app, which is available for download on the Apple Store or Google Play. The app allows users to view the full list of companies and outlets offering discounts and to collect more points for additional rewards.
This partnership reflects ADPF’s commitment to improving the quality of life and well-being of pensioners through innovative programs. It also underscores the joint dedication of ADPF and Aldar to provide high-quality services that support the stability and comfort of pensioners and the wider Emirati community.
H.E. Khalaf Abdullah Al Hammadi, Director General of the Abu Dhabi Pension Fund, stated: “We are pleased to collaborate with Aldar on this initiative, which marks an important step in our ongoing efforts to improve the quality of life for our pensioners. Our goal is to provide the best services and benefits to our retirees, and this partnership will enable them to enjoy exclusive discounts and offers across a wide range of services.”
Adel Abdulla Albreiki, Chief Executive Officer at Aldar Projects, added: “We are delighted to partner with the Abu Dhabi Pension Fund to deliver exclusive offers and rewards to pensioners. At Aldar, we are committed to meeting the needs of our communities by providing new experiences and benefits across various sectors, including real estate, retail, education, hospitality, and more. This partnership supports our objectives to contribute positively to our communities and bolster the Abu Dhabi economy.”
