The Emirates Nuclear Energy Company (ENEC) has launched a new brand identity that aims to reflect the company’s transformation as a strategic national player for clean energy security, with plans to become a leading global nuclear energy company.
The rebranding follows ENEC’s transformation of the UAE power sector with a new source of clean, baseload electricity that has enhanced national energy security. The rebranding also aims to reflect ENEC’s role as an investor, developer and generator of clean electricity on the global stage, focusing on growth, investment in new nuclear technologies, and partnerships with local and international high-tech companies.
ENEC aims to focus on realising the full value of nuclear energy for the UAE through co-generation of heat, steam, ammonia and hydrogen, and strategic clean energy partnerships, reinforcing the UAE’s position as a global hub for nuclear energy innovation. The new identity seeks to introduce a cohesive and streamlined brand for ENEC, aligning with its mission to drive global decarbonisation efforts.
The identify also unifies the ENEC brand with its joint venture subsidiaries. Nawah Energy Company is now called ENEC Operations and Barakah One Company is called ENEC Commercial.
His Excellency Mohamed Al Hammadi, Managing Director and Chief Executive Officer of ENEC said: “The Barakah Nuclear Energy Plant is now contributing 25 per cent of the UAE's electricity needs, marking a significant milestone in the nation's energy landscape. This achievement represents the largest single decarbonisation effort in UAE history, directly reducing carbon emissions by 22.4 million tonnes annually. However, this is only the beginning. ENEC’s focus is on operational efficiency and expanding our record in nuclear energy deployment. To date, we have successfully built and brought online four reactors which now produce 40 TWh of clean electricity annually. These accomplishments demonstrate our ability to execute large-scale nuclear projects on schedule.
“We are entering a new era which reflects our ambitions for the future, our efforts will centre on accelerating the deployment of nuclear energy and associated technologies, not only within the UAE but also on a global scale. By sharing our expertise and technical know-how, we aim to provide a model for other nations seeking to integrate nuclear energy as a clean, secure, and reliable source of baseload electricity. Our experience serves as a concrete example of how nuclear energy can play a pivotal role in meeting global decarbonisation targets and achieving Net Zero by 2050.
“As we continue to increase the share of nuclear energy in the global energy mix, we are also driving innovation in advanced reactor technologies, with the goal of enhancing both efficiency and sustainability. Our commitment to operational excellence, continuous improvement, and the development of safe, reliable energy systems will support the UAE’s ambition to remain at the forefront of global energy transition efforts.”
ENEC’s rebrand is taking place at a time of renewed support and strong momentum in the global nuclear industry, with many countries, banks and energy intensive and heavy industry players recognising the significant role nuclear energy can play in generating abundant amount of secure electricity. With global power demand set to double by 2050 and the power demand for data centres alone to equal the annual power demand of Japan by 2026, 25 nations and 14 banks have stated their support to triple global nuclear energy capacity by 2050.
ENEC aims to support this global growth by continuing to leverage its capabilities to build a regional hub and supply chain for nuclear energy in the UAE, as well as investing and partnering in projects overseas, showcasing that nuclear energy is not only bankable and economically viable, but also a powerful tool for long-term energy security.
The four units of the Barakah Plant generate 40 TWh of clean electricity annually, meeting 25 per cent of the UAE electricity needs and preventing 24.4 million tonnes of carbon emissions every year. The clean electricity produced by Barakah Plant is responsible for achieving 24 per cent of the UAE’s 2030 National Determined Contributions (NDCs) to decarbonisation.
The UAE is leading the way in recognising the true value of nuclear energy for clean, carbon-free baseload electricity. Abu Dhabi was the first market globally to include nuclear energy as part of its Clean Electricity Certificates program, and the Barakah plant project is the first nuclear project in the Middle East and Asia regions to achieve Green Loan Status.
