Abu Dhabi Real Estate Centre (ADREC), has announced the upcoming launch of Madhmoun - Abu Dhabi's first-ever Multiple Listing Service (MLS) platform. The Gulf Region initiative, Madhmoun, has been devised to provide the much-required transparency, efficiency and trust in the real estate market for brokers, developers, and buyers alike by offering a reliable and centralised platform for property transactions.
Madhmoun, which means ‘verified’ in Arabic, serves as a unified one-stop solution for all real estate practitioners. It provides verified listings, offers real-time updates about properties, and enables authentic advertising to ensure that all transactions are based on valid and reliable information.
Rashed Al Omaira, Acting Director General of ADREC, said: "We are delighted to introduce Madhmoun, which we believe will transform how real estate transactions are conducted in Abu Dhabi. This initiative reflects our commitment to bringing innovation, transparency, and efficiency to the real estate market.
“The launch of Madhmoun represents a significant step forward for Abu Dhabi, strengthening trust and transparency across the real estate market. As the first initiative of its kind in the region, ADREC is proud to lead this effort, further reinforcing Abu Dhabi’s status as a resilient and globally competitive real estate investment hub. Madhmoun is not an advertising agent but an internationally recognised platform designed to empower aggregators, elevate market standards, and enable authentic advertising."
Every property listed on Madhmoun is thoroughly verified to ensure accuracy and reliability. Users will have access to the latest property data, allowing for informed decision-making. Madhmoun eliminates misleading property advertisements, providing users with honest and transparent listings.
Madhmoun enhances global visibility by connecting Abu Dhabi’s real estate market with international investors, facilitating international exposure and unlocking opportunities worldwide. Additionally, the platform empowers aggregators and real estate professionals to deliver more value, enhancing trust and efficiency in the market.
Madhmoun will reduce the fragmentation of listings, which will result in more visibility for sellers. It does this by increasing the visibility of properties by an average of 70 per cent and ensuring the database contains the most current information on the properties available in a given area or market, hence enhancing broker productivity by 35 per cent. This further cuts down the transaction time by 40 per cent, which, in return, improves the customer experience and international investment.
