The Authority of Social Contribution - Ma’an and Abu Dhabi Commercial Bank (ADCB) have partnered to advance community engagement through a series of social initiatives and programmes in key sectors including health, education and environment, supporting Abu Dhabi’s efforts to promote a collaborative and cohesive society.
The signing ceremony was attended by His Excellency Dr Mugheer Khamis Al Khaili, Chairman of the Department of Community Development (DCD); His Excellency Abdullah Humaid Al Ameri, Director General of Ma'an; Ala'a Eraiqat, Group CEO of ADCB, and senior management members from both parties.
The agreement outlines that ADCB is set to provide an estimated financial contribution of AED25 million over the next five years, in which the entity will evaluate, manage and allocate their contributions towards social and environmental projects that aligns best with ADCB’s values to achieve tangible impact that empowers the community. Through this framework, ADCB will build on accurate and reliable reports that assess the effectiveness, the economic and social impact of each project and initiative, ensuring a solid social impact.
The partnership aims to reflect the objective of enabling organisations across Abu Dhabi to achieve their corporate social responsibility (CSR) or Sustainability Development Goals (SDG)s while ensuring that 100 per cent of funding is directed to dedicated social initiatives and causes that have been identified in Abu Dhabi. The authority recognises the contributions through the Abu Dhabi Social Responsibility Label, a government-recognised label demonstrating the corporates’ commitment to CSR.
The collaboration also aims to encourage corporate volunteering and promote employee engagement in programmes and initiatives designed to benefit members and the community at large. As part of its community engagement programmes designed to foster a sense of togetherness within the Abu Dhabi community, the authority will actively identify meaningful volunteering opportunities for ADCB employees, encouraging their participation in initiatives that create a lasting positive impact and promote a culture of social responsibility in Abu Dhabi. The initiative underlines the private sector's role as a key partner in contributing to social priorities as part of their responsibilities towards their community.
ADCB will also aim to ensure that its resources are channelled towards social projects to achieve tangible impactful, as well as expand its financial literacy programmes to reach more individuals, empowering them to make informed financial decisions by enhancing their financial literacy and promoting responsible banking.
His Excellency Abdulla Humaid Al Ameri, Director General of Ma'an, said: “In line with Abu Dhabi Government's agenda, the Authority of Social Contribution – Ma’an is committed to bringing together the public, private, and third sectors to fulfil its vision of building a collaborative, cohesive and active community. Our collaboration with ADCB reaffirms the authority's commitment to strengthening cross-sector partnerships and emphasising the important role of private sector. The authority empowers the private sector through innovative mechanisms to allocate contributions aimed at maximising social impact and deploy them to support social priorities more effectively.”
Ala'a Eraiqat, Group CEO of ADCB, said: “Our strategic partnership with Ma'an embodies ADCB's commitment to leading community support contributions and maximising the impact of sustainable initiatives. As part of our shared belief in the importance of building a prosperous and cohesive society, this collaboration marks another milestone in our journey towards a future of balanced economic growth and social responsibility. Ma'an stands as a highly professional model, adopting an innovative approach to community empowerment and focusing on achieving tangible social impact in line with our wise leadership's vision for sustainable development. It is our pleasure and pride to cement our relationships with such a leading organisation.”
