The Abu Dhabi Endowments and Minors' Funds Management Authority (Awqaf Abu Dhabi) has launched its Eid Al Adha campaign, Baytak Fel Jannah, which aims to raise funds for the construction and maintenance of mosques in Abu Dhabi.
The Baytak Fel Jannah campaign streamlines the donation process for citizens and residents of Abu Dhabi by providing a dedicated platform for collecting donations using the latest digital payment technologies.
The campaign involves the use of signage and cards with QR codes distributed to various mosques in Abu Dhabi, as well as a promotional campaign on Awqaf Abu Dhabi’s social media platforms.
Those wishing to donate to the fund can scan the QR code via their smartphones to access the online payment platform and choose a donation amount and payment method, completing the process in a few seconds.
The launch of the Baytak Fel Jannah campaign aligns with Abu Dhabi Government's strategy to accelerate digital transformation and leverage technology to enhance transparency and security in the fundraising process.
The strategy also aims to provide easy-to-use methods for donors, reducing the time and effort involved in the process. This digital transformation enables access to a wider audience and provides flexibility in payment options and methods.
Baytak Fel Jannah promotes wider community participation in the support of mosque construction and maintenance, and provides a more sustainable means of donation using modern technology, rather than the traditional donation boxes.
