Under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President, Deputy Prime Minister and Chairman of the Presidential Court, His Highness Sheikh Theyab bin Mohamed bin Zayed, Deputy Chairman of the Presidential Court for Development and Fallen Heroes' Affairs, inaugurated the third edition of the Global Media Congress 2024.
Organised by ADNEC Group in collaboration with the Emirates News Agency (WAM), the event is taking place at the ADNEC Centre Abu Dhabi until 28 November 2024.
The opening ceremony featured the UAE national anthem and an interactive presentation on the evolution of the media sector in the UAE. His Excellency Sheikh Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the National Media Office, delivered the keynote address.
During the event, His Highness Sheikh Theyab toured the exhibition accompanying the congress, where he explored media experiences. The latest advancements in media production, including the integration of advanced technologies and artificial intelligence in written, audio, and visual content, were also showcased.
His Highness Sheikh Theyab bin Mohamed bin Zayed, Deputy Chairman of the Presidential Court for Development and Fallen Heroes' Affairs, said: "Under the guidance of President His Highness Sheikh Mohamed bin Zayed Al Nahyan, the nation has established itself as a global hub for innovative and inclusive media content production. The UAE has become a platform for constructive media dialogue that reinforces national identity and values, rooted in the principles and traditions of the nation.
“We are confident that the Global Media Congress will foster meaningful discussions and launch initiatives that promote responsibility and sustainable communication within the media sector, positively contributing to its future development and sustainability."
His Excellency Sheikh Abdulla bin Mohammed bin Butti Al Hamed, emphasised that the UAE is committed to creating a dynamic and innovative media environment, supported by cutting-edge digital infrastructure and a culture that fosters creativity and nurtures talent through specialised training programmes.
His Excellency said that the GMC reflects the UAE's dedication to fostering international collaboration to advance the media industry. The event serves as a leading platform to build meaningful partnerships, unlock new business opportunities, and address changes that are reshaping the media landscape. He said that the congress aims to reinforce the UAE's position as a global hub for anticipating the future of key industries, including media.
His Excellency said that media is a constantly evolving sector with significant investment potential. Its growing role as a vital economic driver makes the congress an essential platform for exchanging ideas about the future of media, particularly in a fast-changing world defined by unprecedented technological advancements.
