The Abu Dhabi Arabic Language Centre (ALC) has signed an agreement with Adobe at the third International Congress of Arabic Publishing and Creative Industries (Congress PCI), that took place at Manarat Al Saadiyat.
The agreement will see Adobe work with ALC to better understand the complex and future requirements for Arabic language typography, conduct research on user experience with Adobe design-related products, and gather insights to inform future software development and enhancement.
His Excellency Dr Ali bin Tamim, Chairman of the ALC, said: “This agreement we have signed with leading software developer, Adobe, sets the stage for greater cooperation between us to resolve some of the leading obstacles facing the widespread use of Arabic content, in line with our main objective to promote Arabic as a leading language of culture, science, and communication.”
Priscilla Knoble, Senior Director of International Strategy and Product Management at Adobe, said: “We were provided an opportunity to work together with the ALC to better understand the complex and future needs for Arabic language typography. In a rapidly evolving world, creatives exist in an environment where Arabic, Latin, and other complex scripts must often be used together harmoniously in text-based design.”
The annual congress, organised by the ALC, brought together an elite group of creative economy experts, business leaders, publishing pioneers, content creators, and creative talents to showcase the latest trends in publishing.
