In his capacity as Ruler of Abu Dhabi, His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE, has issued a law establishing Abu Dhabi Media Office. The new entity replaces Abu Dhabi Government Media Office, and has the Creative Media Authority and Abu Dhabi Media Company under its umbrella.

As an independent entity, Abu Dhabi Media Office (ADMO) will oversee a unified media ecosystem in the emirate by establishing Abu Dhabi’s media strategy, as well as aligning the media plans and policies of Abu Dhabi Government entities, in addition to regulating and licensing media activities in the emirate, including in freezones.

The new entity will form strategic partnerships with local, regional and international media organisations to further drive the growth of Abu Dhabi’s media sector. It will also strengthen efforts to align media campaigns and strategic plans across government entities, in addition to approving relevant media plans and overseeing their activation locally and internationally, in coordination with relevant entities.

To further enhance capabilities in the media sector, ADMO will develop plans, policies and programmes that strengthen the capabilities of media teams in government entities.

Abu Dhabi Media Office will also oversee the establishment of brand guidelines for the use of the Abu Dhabi Government logo and promotional brands. 

To further grow creative media in the emirate, ADMO will, in coordination with relevant entities and media organisations, provide an enabling environment for creative entities to thrive by supporting private sector companies, in addition to developing initiatives to attract media content and increase its promotion in the emirate.

Abu Dhabi is the federal capital of the United Arab Emirates (UAE) and the home of government.

It is the largest emirate in the UAE, occupying 67,340 square kilometres. It consists of more than 200 natural islands and three regions: Abu Dhabi city, Al Ain in the east and Al Dhafra in the west.

Abu Dhabi city is the commercial and cultural centre of the emirate. Located on the coast of the Arabian Gulf, it consists of several islands, including Yas Island, home to many leading entertainment attractions, and Saadiyat Island, which is where Louvre Abu Dhabi is located.

In Al Ain there are several sites of cultural importance – including UNESCO world heritage sites – and also Jebel Hafeet, which is Abu Dhabi’s highest peak at 1,240 metres above sea level. Al Dhafra is an important centre of agriculture, and hosts the famous annual Date Festival. There are also a number of oil and gas fields in the region. Abu Dhabi lies between the latitude 22.40◦ and 25◦ in the north, and longitude 51◦ and 56◦ in the east. It borders the Sultanate of Oman and the Kingdom of Saudi Arabia. It has a population of 2.9 million people. The people of Abu Dhabi are renowned for the hospitality and the pride they feel for their heritage and tribal history, which stretches back over two millennia to the Stone Age, when human settlers are believed to have first arrived.

The Bani Yas tribe, from which the ruling Al Nahyan family is directly descended, first settled around the Liwa Oasis in 1761. Until the discovery of oil in 1958, Abu Dhabi’s main export was pearls. Modern Abu Dhabi is a global business and tourism destination of choice and attracts significant foreign direct investment. The emirate is home to more than 200 nationalities, who together form an inclusive, welcoming and diverse community.

Thanks to government, citizens and residents of Abu Dhabi enjoy world-class standards of health, education, housing and food security. The emirate is one of the world’s leading producers and exporters of oil and gas. Daily production capacity is 3.5 million barrels of oil and 10.5 billion cubic feet of natural gas.  Abu Dhabi is also an alternative and renewable energy pioneer. For example, the world’s largest solar energy field, Noor Abu Dhabi, is located in the emirate, as is leading renewables incubator Masdar City. 

In recent decades, Abu Dhabi has harnessed wealth generated by oil and gas to advance the economic and social development of its people. 

Today, the government seeks to diversify the economy. To do so, it pursues policies that enhance the role of the private sector to create opportunity, stimulate innovation and unleash the potential of the individual. 

The government of Abu Dhabi is committed to upholding the highest standards in the service of all people within the emirate.

Our fundamental priorities are the wellbeing, education and security of everyone in Abu Dhabi.

We seek to maintain a thriving innovation-led, knowledge-based economy, able to generate and safeguard prosperity for generations to come, in which all people can realise and harness their full potential.

We recognise our responsibility to invest continuously to develop infrastructure and facilities within the emirate in order to build upon Abu Dhabi’s reputation as a world-class destination in which to work and live, or to visit.

As a government, we are defined by our history and heritage. We are eager to go on championing all aspects of our culture throughout the world as we forge ever deeper relationships based on trust with other governments and peoples, for the purpose of advancing humanity.

Additionally, we are mindful of the need to promote and achieve increased long-term environmental sustainability in Abu Dhabi to protect our habitat and to live in harmony with nature.

The speed of Abu Dhabi’s social and economic development in recent decades has been rapid. We are proud of the role government has played in facilitating economic and social progress throughout the emirate, and in leading decisively through regional and global crises.

Today, as we work unceasingly to fulfil the vision of the late Sheikh Zayed bin Sultan al Nahyan, ruler of Abu Dhabi and father of the nation, the government is enthusiastic to seize the opportunities the emirate has worked so hard to create, and to maximise the benefits for everyone.